Monday, 31 January 2011

Hello Boys...

You all remember this WonderBra campaign right?

The advert showed the stunning model, Eva Herzigov√°, looking down at her curves and her breasts. Now, if you read about her on Wikipedia etc, all it will say is the usual - who she married, who she is, where she is now.

What it won't tell you is this:

Yep, that's the same woman. Now, I know model culture promotes the joys of being thin, but seeing as she had such an amazing, and famous campaign being the curvy size she was...well...what the hell happened?

Maybe it shows how model society has changed, since 1994 when this advertisement was launched, to now. Via this path, we have encountered "Heroin Chic" (yes its a real thing - jutting bones and dark circles), thanks to the over hyped Kate Moss. Eva was a role model in the early 1990's, and now she has just succumbed to the model life of being insanely skinny. And I understand that some girls are naturally a UK size 2/4/6 etc, but as we can see from 1994 - this is not Eva's natural state.

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